The advent of the internet has opened up novel vistas for conducting business. As per a survey, India could have around 500 million internet surfers by 2017. Business tips creates a fascinating opportunity for businesses to market their products to an evergrowing population of internet surfers.
The internet has taken alongside it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the web.
Inbound or internet marketing, is making money online or in the digital sphere. It takes into consideration things like page rankings in search engine searches, advertising on se’s, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target the audience that a particular business really wants to serve ads to.
The need to market products and services on the net has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They usually hire a specialist team of domain experts in search engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media marketing optimization (SMO).
A recent survey noted that 34% of the companies surveyed had an integrated digital marketing strategy and 16% companies said they use internet marketing on and off. A staggering 50% of the respondents said that they do not have a defined strategy for online marketing. These numbers suggest that you may still find businesses which have not been subjected to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, in particular, in this age to realize the importance of having an integrated internet marketing strategy if they wish to survive in a highly frenzied and competitive market. Without the help of Digital Marketing Services, they flunk of creating a technique and face the dangers of seeing themselves become directionless. They will never know their online market share, their current market share will undoubtedly be gained by existing and start-up competitors and they’ll never have a powerful online proposition.
AN ELECTRONIC Marketing Company in India can help businesses harness the power of a robust web-based online marketing strategy. The application of novel platforms just like the social media can be quite a game changer as increasing numbers of people are using them to activate with brands. It really is an excellent spot to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing may be the present and the near future. Businesses staying away do so at their very own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.
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